Social media followers are not real fans! OK, some are. But most aren't. You can bet your life you're not gonna sell the same amount of tickets or physical merch as you have social media followers. You can wish it was that easy, but it's not. So how do you figure out how many fans you really have?
I've been doing a bit of PR for bands for a while now. And I was recently described as the type of guy who likes to "do things right and properly".
Sounds like something from Karate Kid. But it’s what I think I need to aim for right now.
We help you plan & execute direct-to-fan marketing campaigns through paid & organic digital marketing, social media management, website & platform development, email marketing, merch strategy & D2F community development.
If you’re about to create a list of places to send your next single/EP/album to for reviews and features, add this technique to your arsenal…
In the UK we have three royalty collection societies: PRS, MCPS and PPL. Whether you need to register your music with them depends on a couple of things?
If you can connect your vision with a community through your identity, you know, you’re gonna go places - Paul Pacifico, AIM
Keith Harris wrote an open letter to the music industry which ended "We have had many false dawns in terms of equality in the industry, let’s make sure that this is not another one."
This question was asked by an artist friend on Facebook. I immediately dug into my Dropbox and Google Drive to share my go-to release schedules and timelines…
Check out 18 direct-to-fan e-commerce options for musicians looking for the most cost-effective platform for selling merch online.
What would you set your sights on? Live? Record sales?
I received a few questions earlier this week from a producer friend about producer points and royalties.