Momentum How It Works Results For Teams The Mutiny Method B-Sides Start a Campaign →
Digital music marketing

Get your music heard.
Build the fanbase
to prove it.

Making great music is one thing.
Building the momentum to get it heard is another.
Amplifyr plugs in where you need it most.

Start a Campaign
From £50 plus ad spend. No retainers, no lock-in.
Step 1 of 4

What would you like to promote?

▽
Recommended
The Amplifyr
Turn streams and followers into real fans you own
Our flagship campaign: the paid engine that powers your momentum, from first discovery to fans on your list.
◉
Promote Your Release
Get your new single or album heard by new listeners
◈
Sell More Tickets
Fill seats for your next show or tour
◇
Sell More Merch
Turn your existing fans into merch buyers
△
Grow Your Followers
Build your following on the platform you choose
♫
Grow Your Playlist
Get more followers on your Spotify playlist
…
Something Else
Not sure which fits? Tell us what you want to achieve

Tell us about your project.

Check everything looks right.

Budget Breakdown
Due today (Amplifyr fee) £0
Secure payment via Stripe. Your ad spend is funded separately via your Meta account.
Questions before paying? hello@amplifyr.co.uk or book a quick call →
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We usually reply within a few hours.

Common questions
Is my ad spend included in what I just tried to pay?
No — the Amplifyr fee covers setup and management only. Your ad spend is funded separately through your Meta account.
What if I'm not sure which campaign type I need?
Just email us and we'll figure it out together before you commit to anything.
Can I speak to someone first?
Absolutely. hello@amplifyr.co.uk — or book a no-commitment call at cal.com/amplifyr/30min.
Campaigns run for
The Momentum Engine

Momentum is what
music is looking for.

Every artist who breaks through has one thing in common. Not luck, not a single viral moment, but momentum: a system that keeps turning. New people discovering the music, some of them staying, a few becoming real fans who tell someone else.

We call it the Momentum Engine. Most artists are already running one without realising it, in the gigs they play, the songs they release, the people who already care. The engine runs on more than ads. It runs on your music, your story, your live shows, the press and radio you earn, and the fans who spread the word.

Amplifyr is the paid piece. We take what is already working and put real budget behind it, so more of the right people hear it. We do not build momentum from nothing. We amplify the momentum you have already started.

Read the full breakdown of the Momentum Engine →
Where Amplifyr plugs in

Ads are one cog in the engine, and they are the cog we drive for you. The rest stays yours. If you want the full picture of how to build momentum on any budget, that is what the Mutiny Method is for.

How it works

Three steps.
One system. Real results.

01
Tell us what you need

Choose your campaign type: The Amplifyr, a release, live shows, merch, growth, playlists, or something bespoke. Fill in the details and set your budget.

02
We build it

Your campaign manager sets up everything: audiences, ad creative direction, objectives, tracking, and retargeting. No Meta Ads Manager. No guesswork.

03
You see what's working

Clear, regular reporting that tells you what's actually happening — reach, fans, conversions. Not just impressions and spend.

What you get

Digital growth, built for
music that deserves to be heard.

▽
Our flagship campaign
The Amplifyr

Turn streams and followers into real fans you own. The paid engine that powers your momentum, from first discovery to superfan, building an audience that actually cares and an email list you own. Ads are one part of the picture, and this is the part we drive for you.

◉
Release Campaigns

Drive streams or views for a new single or album across Spotify, YouTube, and Apple Music.

◈
Live Shows

Put your tickets in front of the right people, in the right places, at the right time.

◇
Merch

Get your store in front of the existing fans most likely to buy.

△
Follower Growth

Build your audience on the platforms that matter most to your career.

♫
Playlist Growth

Get more followers on your Spotify playlist, and keep them listening.

…
Bespoke Campaigns

Something specific in mind? Tell us, and we'll build a plan around what you actually need.

Our approach

We don't chase streams.
We build fans.

Plays are easy to generate. A real fanbase. People who buy, show up, and come back. That takes a different kind of system.

We test what works. Every campaign teaches us something. We use that data to make the next one better.
We track what matters. Not just impressions. Fans, conversions, revenue. The numbers that actually mean something.
We invest where it returns. Your budget goes where it has the biggest impact. Nothing wasted on vanity.
WHAT THIS LOOKS LIKE
650%
ROI on merch sales — Gang of Four
£15k
in fan subscriptions — Camens
100k+
Spotify streams — Forty Nights
Results

Real campaigns.
Real results.

A Problem of Leisure, 2021

In 2021, Amplifyr ran paid ad campaigns on tracks from The Problem of Leisure, a celebration of Andy Gill and Gang of Four which featured La Roux, IDLES, The Dandy Warhols, Gary Numan, Tom Morello, Serj Tankian, Flea, John Frusciante, Everything Everything, Warpaint, and Nova Twins.

We handled the digital advertising across singles, the album, and merch. The artists were already famous. We just made sure people heard the music.

Featured artists
La Roux· IDLES· The Dandy Warhols· Gary Numan· Tom Morello· Serj Tankian· Flea· John Frusciante· Everything Everything· Warpaint· Nova Twins
650%
Gang of Four

Meta campaigns targeting superfans delivered a 6.5x return on ad spend.

£15k
Camens

Designed a fan subscription model that generates revenue and repays marketing spend.

1.6M
Ezra

Debut album reached 1.6 million streams, driven by targeted campaign strategy and a full Amplifyr build.

100k+
Forty Nights

Achieved algorithmic traction through lean, targeted campaigns built around real signal.

68k+
DANCA

Built a network of label-owned Spotify playlists totalling over 68,000 followers via sustained Meta campaigns.

2.4M
Kycker

Over 2.4 million music fans reached across 67 campaigns for rostered Kycker artists.

+
Your campaign
could be next
For teams

Running a roster?
We plug in where you need us.

If you're managing a roster, running a label, or working as a distributor, we work alongside your team to bring structure, strategy, and proper campaign execution across multiple releases.

Release strategy and campaign planning across your roster
Paid ads management across Meta, Google, TikTok
Fan funnel setup and optimisation
Tracking, reporting, and monthly recommendations
A consistent digital layer your team can rely on
🧩 Growth Partner
For labels, managers & distributors

Integrated support across multiple releases or rosters. Ongoing strategy, campaign builds, and reporting.

POA
🚀 Campaign Projects
For specific releases or experiments

Full setup and reporting over 4–6 weeks. Option to scale after proof of concept.

From £325 + ad spend
Want to talk it through first?
Book a free 30-minute conversation.
Book a Call →
⚡ Now open

The Mutiny Method
Mentorship Programme

Most self-releasing artists are doing it alone. No team, no roadmap, no one who's been there to tell you what to do next.

The Mutiny Method is a framework and mentorship programme built for artists who are ready to take control, without waiting for anyone to give them permission.

A full framework based on doing things differently
Direct access to industry professionals for questions and direction
A community of artists doing the same thing
Early access to every new Amplifyr tool
Ongoing support with early-member pricing, locked in
Shaped with musicians from day one
Join the Mutiny Method Programme →
Rich Hearn
Rich Hearn
Founder — Amplifyr
Why this matters to me
"Great music should find its audience. The systems to make that happen shouldn't be out of reach."

I came to this as a musician first. Learning how to build a direct connection with fans, cutting out the gatekeepers, doing it independently. That changed how I saw everything.

Then I started helping friends. Then other artists. And I kept seeing the same things: murky offers, platforms that take your money regardless of whether the music has a real chance, and a lot of noise dressed up as strategy.

Amplifyr exists to do two things: give music businesses a proper digital marketing partner who actually gets it, and give independent artists the tools to do it themselves, ethically, and in a way that actually works.

Not to serve the platform. To serve the music.

Ready to get your music heard?

Start a campaign now, or get in touch if you'd like to talk it through first.

📧 hello@amplifyr.co.uk
🌍 amplifyr.co.uk
Start a Campaign → Book a Call →