Uncover more music blog opportunities
If you’re about to create a list of places to send your next single/EP/album to for reviews and features, add this technique to your arsenal…
Backlink checkers exist to help you see which websites link to which other websites.
They can be used in this instance to see which blogs have linked to any particular artist.
When I start working with artists, I always ask them to let me know 5-10 artists who are in the place that they would like to be in 1-3 years’ time.
By digging into the data available on an artist, you can pretty quickly start to reverse engineer their journey.
Think big when putting this artist list together but be realistic. Look at artists who are similar in style to you and are middle to high on the bill, or hotly tipped and making a buzz, at industry showcase events like Liverpool Sound City, The Great Escape, Off The Record & Focus Wales.
One such artist who had some buzz about them last year, and just so happen to be absolutely awesome, are Another Sky – So we’ll use them for this demo.
Step 1: Gather some artists links
First grab the artists links (you probably want to grab all the most important ones just in case some blogs have linked to the bands socials and others have linked to their website.)
So for Another Sky I found their website, Spotify, Instagram and Facebook pages.
Website – https://www.underneathanothersky.com/
Spotify – https://open.spotify.com/artist/08p5D6BYuwPqGsFuIDLNFr
Instagram – https://www.instagram.com/anothersky/
Facebook – https://www.facebook.com/UnderneathAnotherSky/
Step 2: Choose your backlink checker
Plug each of the artists links into a backlink checker .
There are some free options like this one from MOZ but you’ll have to create a free account or this from Ahrefs which shows limited data unless you start a 7-day trial for $7 , which is what we're gonna do here.
For $7 you can get data like this from Ahrefs (which tends to be the best tool for this job with the largest link index).
I appreciate that it looks like a lot of data, but all you're looking for is the 'Referring Domains' tab, so you can scroll through the list to see if there are any sites you don't already have on your list.
Step 3: Find submission or contact details
Find contact or submission details on the blog you’ve found and add them to a spreadsheet for contacting when your ready to send out your single for review.
Depending on the backlink checker you use, you can usually also see when the link was first discovered which helps you to understand which blogs were covering artists early on. This can be helpful in prioritising outreach. While we would all like to be featured on Pitchfork, you’re much more likely to land some features on smaller blogs who feature independent, early-stage artists if that’s where you are in your career.
To get the most out of this method you have to choose the right artists. One way to find some would be to look at Spotify’s ‘Hot New Bands’ playlist which is updated every Friday with 50 new bands who have some buzz around them. Choose the artists who are most close to you in style and sound and use them.
With a $7 investment and a few hours of your time, you may well uncover some blog opportunities that you otherwise wouldn’t have found.
If you add this method to your efforts trawling through the listings on The Unsigned Guide (which is also a highly recommended use of your time and money) then you should be able to create a pretty decent sized list of music blogs to send your next music release to.