If you can get to the point where labels want to sign you, you must be doing something right.
When Taylor Swift told her old manager, rik Braker, that she wanted a Gold Record (500,000 in sales), he said: “then let’s go meet 500,000 people.”
In conversations with two different artist/producers, both took the conversation towards the narrative of how little money there is left in the music industry.
Yes, is the simple answer. But, it depends, is the slightly longer one. It's so easy to line Zuckerberg's pockets without achieving much at all.
Ross Barber-Smith answers this question a lot better than me over on his Electric Kiwi site but there are plenty of reasons why your band should have one!
"If you’re an emerging artist never put a time limit on a release.” - Shell Zenner
Social isolation is weird. We're avoiding each other in the supermarket queues. We're using video chat like it never existed before. We're missing the closeness with loved ones that we took advantage of three weeks ago.
At first glance they offer digital distribution, a series of music industry training videos, publishing income administration and the potential for syncs.
It feels a bit like we've entered a live-streaming utopia. Everyone is sat at home trying to find valid ways to pass the time. Enter from stage left, live-streaming...
So, you've got a release coming up. And you want to get some traction on Spotify. You haven't got the budget to pay someone to do playlist pitching for you so you're planning to go DIY...