The best one will be the one you write yourself
This question was asked by an artist friend on Facebook. I dug into my Dropbox and Google Drive to share any release schedules and timelines I had…
Amber Hosburgh’s Checklist
But... then the callout was answered by Andy Rossiter from Brighton based independent label, Love Thy Neighbour, with this awesome release checklist from Amber Horsburgh: The Basses Get Aces Checklist.
It’s possibly a bit OTT for most early-stage artist’s single releases but it’s a great primer to get you thinking about your release from every angle.
There a brief explanation of how to use Amber’s checklist here.
The Scruff of The Neck Release Plan
Matt Boone, Creative Director at Scruff of The Neck, shared this spreadsheet with me at the start of the year that they use with all the artists they work with. It’s a much simpler list of tasks but it allows you to plug in your release dates and it will adjust deadlines for each item in the list so you can easily see what needs doing and when.
Your First Single Release from Kycker
Frank Wilkes, CEO at Kycker, gave me their 8-week plan for your first single release when we talked a few weeks ago. This timeline starts five weeks out from your release + three weeks afterwards.
DIY Release Plan
Feel free to grab a copy of any of these and create your own version that’s tailored towards you and your project and exactly what you want to do. It’s great to have a checklist to keep you on track, but it’s far better to bring your creativity to the table when planning your campaign.
Planning an interesting and unique campaign will do far more for you than simply following a checklist.