June 6, 2020

Where is the best place for me to start?

If you can connect your vision with a community through your identity, you know, you’re gonna go places - Paul Pacifico, AIM

Where is the best place for me to start?

Distribute your content

I’m gonna make a huge assumption here that your music is amazing and you’ve recorded it to the highest possible standards. If that’s not the case, then you need to start there. Make sure your songs are as good as you can make them, and your recordings stand up against the music you listen to and the artists you aspire to play alongside.

Once you’re pretty confident that you’ve sorted that bit (and you don’t have to be 100% confident as you won’t know how it’s gonna go down until you release it) I’m going to defer to something Paul Pacifico, CEO of AIM (the Association of Independent Music) said at one of the AIM House 2020 panel sessions a couple of weeks ago, it comes down to vision, identity and community.

“When I talk to my students a Berklee I talk about distilling the essence of what they need to do into just three things… It comes down to vision – As an artist you have to have a vision. It comes down to your identity – your identity is the lens through which you communicate your vision. And then it comes down to community. And if you can connect your vision with a community through your identity, you know, you’re gonna go places.”